Creating canna-education content to engage your audience, establish expertise & grow sales

Newsletter Projects

  • For the Cannabis and Health Research Initiative out of Johns Hopkins, I write a twice-monthly newsletter of the best of clinical cannabinoid science to drive recruitment for their ongoing National Cannabis Study. It has grown to 6,000+ subscribers in under a year & the project is ongoing.

    The 'Cannabinoids & Health' newsletter

  • HempNews

    This weekly newsletter ran for 6 years & covered all the news related to cannabinoids for the employees & brokers of CV Sciences, one of the leading CBD companies in the US. You can see the science sections on the Research Roundup blog here.

    HempNews

Science Libraries

  • CV Research

    the CV Research site

    For CV Sciences, I created this science library containing thousands of peer-reviewed research articles on CBD & the endocannabinoid system. It’s organized by organ systems & medical conditions, plus it includes a complete list of the clinical research studies on CBD & CBD-rich hemp extracts. A weekly Research Roundup blog keeps visitors returning for updates on the latest science. The company found that this site increased engagement with doctors & medical professionals, showcased the company's expertise to brokers & got their products in more stores.

    CVResearch.info

Writing samples

 

'Health Professional’s Guide to Dietary Supplements'
co-author of the CBD chapter
in Academy of Nutrition and Dietetics

'Serotonin: Where Psychedelics and Cannabinoids Meet for Depression and PTSD'
in American Journal of Endocannabinoid Medicine

'Physician Substance Use Disorder: The Silent Epidemic'
in American Journal of Endocannabinoid Medicine

'Last Dance With Mechoulam: An Unpublished Interview With the Father of Cannabis Research'
in American Journal of Endocannabinoid Medicine

'PEA: An Anti-Inflammatory Superstar'
in Project CBD

'In Defense of Dopamine: An Endocannabinoid Story'
in ProjectCBD

'Taking It Slow with GABA'
in ProjectCBD

'Glutamate, A Love Story'
in ProjectCBD

'The War on Weed is a War on the Elderly'
in Ladybud

'CBD & the Psychedelic Receptor'
in Project CBD

'Book Review: Alexander Shulgin's The Nature of Drugs'
in Psychedelics Today

'How One Citizen Scientist is Taking on Parkinson's Related Nightmares & Winning'
in Inverse

Video

Podcast Projects

  • The Lex Files

    The Lex Files

    For CV Sciences, I created this podcast to drive engagement at their YouTube channel & to increase time on site. The show ran for 2 seasons of 23 episodes each, generated over 75% of the total impressions for the channel, produced 5,000+ hours of watch time & made up 9 out of 10 of the Youtube channel’s most-watched videos.

    Check it out
  • The Greener Grass Podcast

    The Greener Grass Podcast

    For Bluebird Botanicals, I produced this podcast with a focus on cannabis, psychedelics & healthy living. These 60 episodes continue to drive traffic & engagement for the channel.

    Go Green
  • The Blue Dot Tour

    The Psychedelic Salon 2.0

    We organized a cross-country tour to host a series of open mic psychoactive storytelling nights called ‘The Blue Dot Tour’. Each night was turned into an episode for the Psychedelic Salon, the oldest podcast in the space, as well as contributing a number of interviews with psychedelic luminaries.

    Listen here

To reach out about creating something or working together, reach out to lex@whitewhalecreations.com